Flavor AI

Creative Data Platform for Marketers

At Flavor AI, we're on a mission to empower digital marketers to understand how the creative decisions they're making across video & image ads is affecting the KPIs they are trying to drive.

Thereby driving more sustainable revenue, at a greater scale and lower cost.

Team

Co-founders

Ramnandan Krishnamurthy (LinkedIn)

CEO

Past:

  • Product/Growth @ Microsoft
  • Strategy lead (Bing Advertising & Shopping; Azure Open AI for Retail)
  • Product & GTM for Azure Cosmos DB (scaled revenue from $1M to $100M)
  • 2nd-time founder (prev startup acquired)
  • AI Researcher in Deep Reinforcement Learning @ IIT-Madras

Ajay Krishna Amudan (LinkedIn)

CTO

Past:

  • Engineering @ Microsoft
  • Lead tech architect of Azure Revenue Intelligence Platform (led to $100M savings for Microsoft in FY23)
  • Founding engineer of Azure Cloud DNS service
  • World Finalist ACM ICPC, International Math Olympiad


Advisors

  • Matthew Eichner (LinkedIn) - Director of Sales & Customer Engagment , Google Marketing Platform
  • Shambavi Sivaramakrishnan (LinkedIn) - Global Director of Marketing at Top-5 Global CPG brand
  • Conrad Lisco (LinkedIn) - ex CMO at Series-D Audience Targeting startup, Creative agency veteran
  • Kevin Buerger (LinkedIn) - ex CEO Incubeta US

Why is creative intelligence critical now?

Creative is now responsible for 50-70% of digital marketing effectiveness. Optimizing creative lever can result in 2-5x improvement in performance KPIs

  • Old game : Was focused largely on optimizing media levers (targeting, bidding) to acquire incremental users & revenue deterministically
  • Privacy regulations and cookie deprecation causing signal loss in tracking & targeting users, making old game no longer as effective
  • Experimentation is becoming the name of the game in a probabilistic targeting world, especially around video & image creatives
  • New game : Marketers need to build a data-driven experimentation strategy to sustainably drive revenue growth, by bringing creative x media data together as new first-party data
  • Goal is to continuously test and refine creative elements based on real-time insights to maximize campaign effectiveness

Challenges faced by marketing teams to optimize for creative effectiveness

1

Lack of resources to curate creatives for analysis

  • Creative files have to be collected across channels and each creative decision taken has to be manually tagged with specific naming conventions in order to be analyzed today.
  • Given the volume of creatives being tested, short-term focus on performance optimization and silos between creative x media teams, relying on manual workflows is set up to fail.
2

Lack of advanced tooling to analyze unstructured creatives at scale

  • Marketers are limited to tooling that allows them to analyze campaigns by performance metrics & manual creative tags.
  • Forced to then eye-ball creatives and pattern-match manually to come up with hypotheses around why certain creative decisions perform better for certain goals & audiences.
  • Makes it very hard to effectively design & scale marketing experiments, esp. in the new game.

Solution

A Gen-AI native creative performance measurement and analytics product

How does it work?

1

1-click integrate ad accounts across different channels (Meta, Google, TikTok,..)

2

Under the hood, an orchestra of AI workflows

- pull every piece of creative run in the past & present, automatically structuring each of them into a vector space capturing a growing list of rich creative attributes

- and overlay this with the quantitative performance KPI data from the ad accounts

3

Flavor provides a natural language conversational experience for marketers to analyze and run lift hypotheses studies to gather insights around what creative concepts affect their goal KPIs for specific audience profiles

Coming Soon

Automatic Insights Extraction

AI auto-detects associations between creative elements and marketing metrics, and recommends actionable insights proactively

Pre-testing Creative

AI predicts marketing performance KPIs (such as CPC, CTR) for each creative iteration, allowing to save $$$ pre-campaign launch

Traction

Big (Horizon Media), Darkroom, NetElixir and growing pipeline of 5+ US agencies leading the charge with exciting Proof-of-Concepts.

Our problem statement thesis and solution have been validated by 20+ target customers (creative strategists, planners, agency leads).

Business Model

SaaS pricing model

Two dimensions of pricing (function of size/revenue of company)

  • # licenses
  • ad spend

Indicative Monthly Pricing Ranges

Market Opportunity

Here we are considering consumer businesses in the US as our market. We are segmenting the market based on their annual revenue:

Contact us

If you'd like to discuss about getting a demo of the product or a potential investment, please reach out at

Email

ramkris@getflavor.ai

Phone

US: +1 206-512-6142

India: +91 9940166031